Shaan-e-Dhaan is a premium basmati rice brand delivering extra-long grains, rich aroma and consistent quality. Carefully source and processed to meet domestic and international market standards.
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DHAANYA Incorporation is a dedicated basmati rice and supply company based in India. We specialise in sourcing and delivering premium long grain basmati rice to wholesalers, distributors, retailers and export partners. Our focus is simple consistent quality, reliable supply and long-term business relationships.
We work closely trusted mills and verified suppliers to ensure our basmati rice meets strict quality benchmarks. Every lot is carefully inspected before dispatch to maintain consistency and buyer satisfaction.
DHAANYA Incorporation supports bulk orders for domestic and export markets. Our structured supply process ensures timely delivery and dependable logistics coordination.
A team of experienced professionals dedicated to sourcing, processing, and supplying premium basmati rice with consistent quality for domestic and export markets.
Mr. Vishwanath Pandey brings over 30 years of rich experience in India’s hospitality industry, having worked with some of the country’s finest hotels and restaurants. His extensive hands-on exposure to commercial kitchen operations gave him deep insight into how ingredient quality directly impacts performance, taste, consistency, and profitability. Recognizing recurring sourcing challenges and quality inconsistencies in the market
Over the years, he has successfully set up food service spaces across the globe, including the USA, Oman, Kuwait, Germany, Dubai, Malaysia, and extensively across India. His international exposure has equipped him with a strong understanding of global hospitality standards, compliance frameworks, and operational excellence.
Rituraj Singh is a seasoned restaurateur with over fifteen years of extensive experience in basmati rice procurement. Backed by a strong and dedicated team, including an experienced Quality Control Manager, and operating from his office in Amritsar, he ventured into sourcing premium basmati paddy.
By collaborating with reputed rice mills for processing, he has consistently delivered superior-quality basmati rice that meets international standards. With deep market knowledge and hands-on expertise across the procurement and processing cycle, Rituraj has successfully executed numerous large-scale export consignments over the years.
His commitment to quality, reliability, and long-term partnerships has positioned him as a trusted name in the basmati export industry.
Veerender, founder of Dhaanya Incorporation, is a seasoned entrepreneur with over 25 years of experience in FMCG distribution, B2B channels, and retail networks. His journey reflects resilience, adaptability, and a strong commitment to building sustainable businesses.
With deep expertise in product selection, margin optimization, and operational efficiency, he has successfully navigated both growth and setbacks—each shaping his strategic and forward-thinking leadership.
Today, Veerender is focused on building a mass-market basmati rice brand that thoughtfully blends tradition with modern branding and market insight.
Pushpmitra is a dynamic marketing and business leader with over a decade of experience across distribution, sales, and key account management. With a strong foundation in telecom and retail sectors, he has consistently driven growth through strategic planning, channel expansion, and relationship management.
Having held leadership roles across major organizations, he brings deep expertise in team leadership, sales management, and operational execution. His experience spans managing key accounts, leading departments, and driving performance across competitive markets.
Currently, as a Managing Partner, he is focused on building scalable distribution networks and delivering integrated supply and service solutions, backed by his strong market insight and hands-on leadership approach.
Don Bosco Harry is an experienced operations and business leader with over 20 years of expertise across retail, key account management, and large-scale operations. He has a strong track record in managing client relationships, driving account growth, and ensuring operational efficiency.
With extensive experience in wholesale and retail environments, he has successfully led key account acquisition and retention while streamlining processes to enhance performance. His earlier roles in operations and front-office management further strengthened his ability to manage teams and deliver seamless customer experiences.
As a Managing Partner, he focuses on building efficient supply chains, optimizing operations, and driving sustainable business growth through a hands-on and results-driven approach.
Shaan-e-Dhaan Premium Basmati Rice is carefully sourced and processed to deliver long, aromatic grains with consistent texture and taste. Ideal for bulk buyers, distributors and food service business, this rice is known for its purity, natural aroma and excellent elongation after cooking.
Packed to meet commercial and export requirements, it reflects DHAANYA Incorporation’s commitment to quality and reliability.
Naturally aged basmati rice with long, slender grains that cook fluffy and separate.
Rich natural fragrance and traditional basmati flavour, suitable for premium cuisines.
Supplied in 30 KG bags, ideal for wholesalers, distributors and large scale buyers.
Processed with strict quality controls for moisture, grain uniformity and cleanliness.
DHAANYA is trusted by buyers who value consistency, quality and reliable supply.
Bulk supply of premium basmati rice for international markets.
High volume basmati rice for wholesale and retail networks.
Preferred basmati rice for Hotel, Restaurants and Catering segments.
DHAANYA is trusted by buyers who value consistency, quality and reliable supply.
Reliable basmati rice supplier in India.
Contact us for pricing, product specifications and bulk enquires.